A Personal Message from Rich



I grew up in the Finger Lakes region of Upstate New York but have called Chapel Hill, North Carolina, home for nearly 30 years. I share my life with my wife, Tracy, our twin children, Alexandra and Owen, and our beloved rescue dog, Chase.
Immersing myself in nature has always been a source of inspiration for me, and my passion for photography stems from that connection. The photos you see throughout this site were captured on my adventures with friends and family. I believe that a good photographer knows more about beautiful places than the mechanics of photography itself—it’s the great equalizer!
In my free time, I enjoy hiking, traveling, exercising, reading (mostly psychology and philosophy), and watching Michigan football or Carolina basketball. I also experiment on the BBQ, make salsa from my family garden with my son, and occasionally attempt the guitar—though I’ll admit, not always with success.
I am a spiritual person with a commitment to self-awareness, and I've spent three decades refining an extensive annual life-planning ritual, often totaling more than 100 pages. This process has not only provided direction and clarity to my life but has also led to significant achievements and a compounding success to my areas of focus.
THE BIRTH OF LIFE PLAN
In my twenties, I felt a strong calling toward psychology and personal development. By my thirties, that call became even louder, even as I managed multiple businesses and enjoyed significant professional success. In my forties, the call was undeniable, and eventually I felt inspired to answer it.
Life Plan was born out of my passion for psychology, leadership, motivation, and personal planning—a platform designed to help others align their lives with their pure intentions, creating purpose, and more fulfillment. Supported by my family, friends, and former colleagues, I’ve embraced this new chapter and am currently finalizing a book that shares many of the secrets and discoveries of my 3-decade journey as a dedicated life planner.

"If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured or far away."
-Henry David Thoreau
Rich’s Professional Journey
Entrepreneur
Rich's career spans nearly three decades, with core concentrations in commercial real estate, motivational leadership, psychology, and technology entrepreneurship. He has founded numerous companies, including:
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Multiple commercial real estate service firms that delivered exceptional client value.
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A SaaS platform business that has operated profitably for over a decade.
Rich successfully exited a multi-million-dollar real estate firm, which he built from scratch and sold in alignment with his original business plan.
Leader
Rich has extensive executive management experience across:
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Small environments: Leading boutique teams.
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Medium environments: Managing local offices with multiple service lines.
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Large regional environments: Overseeing large teams in a publicly traded company.
Key achievements include:
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Doubling the production team, tripling revenues, and quadrupling profits during his tenure.
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Leading the region through an initial public offering and continued growth as a public company.
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Establishing a "best in class" culture, earning recognition as a Triangle Business Journal "Best Place to Work" for six consecutive years.
Rich is known for employing psychology-backed management and sales techniques to boost productivity and employee satisfaction.
Motivator
Rich has a proven track record of managing and scaling teams to achieve remarkable growth, often increasing revenues by 3x to 4x in just two to three years.
Highlights include:
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Serving as the second keynote speaker at a 2018 regional conference, following Georgia Bulldogs coach Kirby Smart.
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Presenting to an audience of over 500 colleagues on topics such as:
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Motivation and thinking without limitations.
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Best practices for scaling businesses.
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Personal and professional planning techniques.
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Rich champions the "3x productivity" concept, encouraging individuals to embrace abundance and purify intentions to unlock exponential growth.
Sales Strategist
With over 30 years of sales experience, Rich has successfully sold a variety of products and services, completing:
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More than 1,800 real estate transactions for major clients such as Microsoft, RBC Bank, and TrialCard, as well as numerous startups.
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Earning 75+ letters of recommendation from satisfied clients and peers.
Rich is widely recognized as:
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A "force of nature" by his contemporaries.
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A "tireless advocate" by his clients.
Throughout his 26-year real estate career, Rich has been consistently ranked as a top producer and is renowned for his innovative strategies, strategic planning, and dedication to mentoring others in the field.

Rich’s Personal Philosophy
THERE IS ENDLESS INSPIRATION IN PURE INTENTIONS
While the latest in happiness research demonstrates that living every day with intention is our surest path to a more satisfying life, we are often overwhelmed and distracted by the pervasive influences at work in our environment. These influences span our earliest memories and upbringing all the way forward to the exact environmental surroundings that we’ve largely constructed and operate within today. They involve an overflowing collection of interactions with parents, siblings, friends, lovers, teachers, coaches, and influencers, as well as experiences that were deeply impactful and influential to the decisions we made thereafter. While some of these experiences are undoubtedly positive and affirming, others can unnecessarily alter or slow our path to our true potential and often go unnoticed, taking root in our subconscious. After our path is altered, we often find ourselves vigorously plodding through a life that fails to inspire us. Without true alignment with our purpose and passion, we can start to lack motivation or internal direction. We can feel lingering dissatisfaction in certain areas of our life, even when we may be operating at high levels of success by our own environment’s standards. This often serves to further confuse us—why am I feeling this way when things seem to be going so well?
I believe one objective in life should be to strive to reach our true potential—to impact the world in our own special way. At some point in our lives, it is very likely that we will need a thoughtful shift or recalibration of what is important to us and where we want to go, filtering out some of the aforementioned (unproductive) environmental influences and raising our awareness of the negative thoughts, distortions, and behaviors that have taken root and are now holding us back or taking us off course. With this heightened awareness, we can then re-establish pure intentions in our lives. Our pure intentions represent the aspirations of our true self, unpolluted by the noise of our external environment or past traumatic experiences. They may lead to very simple life changes or more complex changes. We may decide on a new occupation, more time with family, or perhaps we will find more energy in our day-to-day life. Perhaps we will engage in a pursuit that’s been nagging at us for as long as we can remember.
We know we have turned the corner when these pursuits occur without feelings of regret or longing for recognition (excessive ego-focus), even as our environment may actively try to pull us back to our former path. Feelings of self-assurance, increased energy, and independence all flow into our lives—a clear indication that we are back in alignment and the pursuit of our true potential lies before us.
Corporate Experience & Education
TRANSCEND COMMERCIAL
MANAGING PRINCIPAL/FOUNDER
Founder of Transcend Commercial, a boutique real estate advisory firm to serve longstanding corporate clients.

CUSHMAN & WAKEFIELD
MANAGING PRINCIPAL
Led a 75-member regional team for a full-service commercial real estate services firm. Achieved significant growth over six years in leadership, doubling production, tripling revenues, and earning recognition as a "Best Places to Work" by the Triangle Business Journal each year during my tenure.
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Managed the local office through an initial public offering on the NYSE.
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Served as a keynote speaker at the company's annual TAG conference, discussing personal motivation, scaling your business, and business planning.

SYNERGY COMMERCIAL ADVISORS MANAGING PRINCIPAL/FOUNDER
Founded a boutique commercial real estate firm that became one of the leading tenant representation and landlord agency firms in the Triangle. Grew the team and revenue over a seven-year period, leading to a successful exit to a national firm.
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The firm was awarded two of the most highly regarded agency leasing accounts in the Triangle market: American Tobacco in Downtown Durham and North Hills in Midtown Raleigh.
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Recognized as Small Business of the Year by the Morrisville Chamber of Commerce.
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Developed a SaaS business to manage the firm's data and accounting, later spinning it out as Realcore Applications.

GVA ADVANTIS
EXECUTIVE DIRECTOR
Served 12-years as a commercial broker, ascending to be a Top 10 producer annually across the 13 office firm. Scaled personal team and created technology tools and resources to enhance client service.

UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL
Bachelor of Arts
Political Science & History
1995-1996

KEUKA COLLEGE
Political Science & History
1993-1994
Fast Facts About Rich
CAREER MILESTONES
Founder of multiple businesses, keynote speaker, and a recognized leader in commercial real estate.
HOBBIES
Photography, hiking, traveling, reading, and experimenting in the kitchen.
Did you know? Rich photographed most of the images you see on this website!
FAMILY LIFE
Proud husband, father, and dog lover!
PERSONAL RITUALS
For nearly 30 years, Rich has crafted an annual life plan, often totaling 100 or more pages and designed to guide the upcoming year with more intention and purpose.
Why Life Plan?
Life Plan is more than a platform—it’s a philosophy grounded in the belief that intentional living is the key to personal and professional success. Too often, we find ourselves stuck in patterns or influenced by external pressures that pull us away from our true aspirations. Life Plan provides a roadmap to help you recalibrate, align with your core values, and achieve meaningful, fulfilling goals.
Created by Rich Harris, Life Plan combines decades of experience in leadership and personal development with cutting-edge research in psychology and neuroscience. Whether you’re looking to overcome obstacles, improve relationships, or redefine success, Life Plan empowers you with the strategies and tools to design a life aligned with your highest potential.